Whole Grains Wars just beginning
I just read that after eight years and millions of dollars scientists have managed to created the food technology of the century. Yes, all you finicky eaters who must have your white mushy bread (God forbid you try the goodness of real whole grains) will now be able to have your white bread with a few whole grain specks tossed in.
This amazing new method of adding inconspicuous ingredients was developed by ConAgra Foods Inc. The process will be used to give the illusion of nutrition to junk food. I wouldn’t be surprised if its presence will even be touted in donuts. They created an entire new food group called Ultra White Whole Wheat. It has been designed to meet the requirements of the USDA’s new food pyramid. You can get half of your daily supply of whole wheat with this new bogus bread product. It might just take the place of low-carb products as the year unfolds.
With the exodus of the low-carb diet foods, companies now need to replace those vacant shelves with new products. Atkins is gone and his company is now bankrupt. Americans are ready for the next big food item. Will hi-fiber become the new messiah for the food industry?
They are introducing products with Ultra White Whole Wheat in TV commercials using encouraging words like “It’s so good. It’s so soft. But it is actually whole wheat bread. Imagine wheat bread made for white bread fans.” Well, actually, it’s only 30% whole grain. The bread is fundamentally the same but now carries the blessings of the USDA! If there is a nutrition problem in our country, leave it to our government to solve the problem by keeping the American public in the dark about what the real truth is behind the advertising.
Tammy Yamon, the Director of Nutritional Services for Omaha Public Schools has stated that children have an aversion to eating anything brown or with seeds. She thinks adding extra fiber into food products will make it easier for youths to follow the guideline of consuming 3 daily whole grain foods. Of course, schools in America have students who are served real grains from a very early age before their finicky behavior sets in. However, you can be sure that Tammy Yamon has signed up to purchase ConAgra’s Ultra grains for some 2,600 school districts.
Many whole wheat consumers are not so pleased with this innovation. They believe that eating the real thing is actually more satisfying to the stomach. When you eat a sandwich with a two solid slices of 100 % whole wheat you feel more satiated, whereas eating a slice of white bread with Ultra White Whole Wheat is more like eating Styrofoam with sprinkles of wheat dust intermingled. Besides you mustn’t forget that they add just enough high-fructose corn syrup to camouflage the wheat dust.
Others are equally unhappy with this innovation because obesity in adults and children is still currently a major concern. Classifying these products as whole grain is a marketing tool that will send mixed messages to responsible parents. Many nutritionists and doctors share this same outlook regrading fiber-fortified foods, as they further complicate meeting the food pyramid guidelines. I say we should just skip bogus wheat bread and learn to enjoy the real thing. Your colon and the wheat growers of America will both be grateful for your choice!
General Foods who offers whole grains in their products is petitioning the government to define whole grains according to Kim Rawlings a spokesman for the FDA. According to the FDA guidelines such products must not be made with whole wheat flour in order to be labeled as “whole wheat.’ Whether any new rulings will hurt the new bogus white wheat flour bakery campaign is yet to be seen. Where I come from, we like to a call a spade a spade and notably we like to think of whole wheat bread is made from real grains. If you looking to our government to define the discrepancy between fool’s gold and the real nuggets you may be in for a long wait.
