Thrive Today
I am proud to award my Golden Whisk to Kaiser Permanente’s Thrive campaign. When I first saw the broccoli commercial on my TV screen, I was quite taken back. At last the President Bush broccoli sabotage was being erased. I was proud to see broccoli taking the lead in this unprecedented oratory.
Is it possible smart eating could become fashionable? Yes, of course it will, as soon as elephants fly.
I am angry at those narrow minded individuals who balk whenever current consumer research groups point to new evidence about the dangers of daily ingested food products. Consumer groups (the Food Police) are the butt of bad jokes by insensitive persons who lack diet discipline and prefer going through life avoiding responsibility, but I would hate to think of the consequences if trans-fats had never been brought to our attention.
Today, anything and anybody who makes you aware of how important health is to your well-being is a friend. We should regard the information as a priceless tool which, used properly, can save your body and your cash, and make you a better human being. Those who dispense new life saving tips aren’t winning awards or getting hits on the Internet. Yet, a minor voice like mine applauds these efforts.
I respect any medical organization that reminds people of how simple care adds to our longer and healthier life. It’s good to know that somewhere there are knowledgeable staff and caring doctors when needed. Can we see more billboards with blue berries, and high school vending machines that sell fruit and bottled water? Could we see more medical professionals declaring similar sage words flashed upon our TV screens?
KAISER THRIVE CREED
We stand for broccoli. For Pilates. And dental floss. We believe in the treadmill and its siblings Stairmaster, and elliptical. In SPF30 we trust. We stand for seatbelts and stopping HIV. And we believe fruit makes a wonderful dessert. We have faith in optimism. In laughter as medicine as well as penicillin. And we pledge allegiance to one nation, indivisible with resistance and cardio for all.We believe in physical therapy, psychotherapy, even music as therapy. All hail cold turkey, the gum, and the patch. We’re anti-addiction. Pro-antioxidant. And have never met a vegetable we didn’t like. We believe there is art to medicine as well as science. And we believe health isn’t an industry, it’s a cause. We are Kaiser Permanente and we stand for health. May you live long and thrive.! For more information visit www.kaiserpermanente.org/thrive
